ADVERTISING

COCA-COLA | RECYCLING CAMPAIGN

THE HOLLYWOOD REPORTER | GLOBAL EDITION B2B LAUNCH

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YMCA OF LANSING | MILLAGE CAMPAIGN

ACCIDENT FUND | BRANDING CAMAPIGN

Commercial-grade power. Museum-grade styling.
On your countertop, at your fingertips, for life.
That’s the new ProLine, from Kitchenaid.

The legend endures. Make it part of yours.

KITCHENAID PRO LINE | PRINT CAMPIGN

NONGSHIM RAMEN | ENVIRONMENTAL CAMPAIGN

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McLAREN HEALTH SYSTEM | PRINT INSERT

POTENSA | CONCEPT ROUGHS

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AUTOMOTIVE

2016 AUDI A3 E-TRON | NEW OWNER EXPERIENCE

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AUDI’S FIRST ELECTRIC VEHICLE needed a new kind of voice. I developed the said voice across a number of different channels, including this, Audi’s first digital new owner’s kit.

2016 AUDI E-TRON | NEW OWNER’S KIT

ON ROUND USB DRIVE

2016 AUDI A3 E-TRON | DIRECT MAIL

2016 AUDI A3 E-TRON | BRAND ACTIVATION MATERIALS

2017 AUDI A6 | MERCEDES E CLASS LAUNCH DISRUPTION

2017 AUDI A6 | MERCEDES E CLASS LAUNCH DISRUPTION

2016 AUDI A4 | CRM EMAIL

2017 AUDI ALLROAD | PITCH DECK

AUDI | HOLIDAY CARD

PRODUCED

AUDI | HOLIDAY CARD

REJECTED BY LEGAL

CONTENT

MYAUDI.COM | LIFESTYLE CONTENT

FINE DINING

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A NATIONAL CONTENT HOUSE delivered 25 lifestyle stories for myAudi.com, four of which were deemed publishable.
Most lacked a discernible hook or story arc, and the voice was inconsistent. I edited a few, rewrote a few more and rebuilt the rest.
These are a few of the rebuilds.

MYAUDI.COM | LIFESTYLE CONTENT

HEALTH & FITNESS

MYAUDI.COM | LIFESTYLE CONTENT

HEALTH & FITNESS

MYAUDI.COM | LIFESTYLE CONTENT

FINE FOOD & DINING

MYAUDI.COM | LIFESTYLE CONTENT

TRAVEL

MYAUDI.COM | LIFESTYLE CONTENT

FINE ART

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AUDIO

WRITING | DIRECTION | PRODUCTION


Lansing Board of Water & Light, Carlos Con Carne

Accident Fund Insurance, American Bear Trap



Michigan Department of Treasury, The Quick Buck


Wells Fargo Insurance (Presentation Element), The Hedge

LINKEDIN REVIEWS

“Mike is one of those rare talents—a gifted writer that gets out from behind the keyboard to direct and cultivate the best work from the people he works with. Working with Mike was a true learning experience in creative and effective communication. We create award-winning work together because Mike isn’t satisfied with great work—he pushes until the creative is truly exceptional. Mike is truly the best in the business bar none.”


—Roberto Ty, Creative Director, Futuramic

“Mike Van Egeren is without a doubt a poignantly rare talent. He creates the very best for the project at hand, challenging clients to engage and to truly value the solutions. He is the best of the best. I’d simply adore an opportunity to work with him again and would recommend him to anyone looking to hit one out of the park.”

—Jenn Ryan, Marketing Director, Britten, Inc.

“Mike flat out delivers, with style and personality! I’ve used Mike multiple times for everything from copywriting to entire creative campaigns, and I won’t hesitate to use him again. He has always been a joy to work with, listened incredibly well, and brought solid, creative, targeted work to the table. Mike and his team just do great work!”

—Geoff Crosby, Director Of Marketing/Filtration, At Lydall

“Mike is an endlessly creative, top-notch marketing professional and a great guy to work with. He crystallized ITEC’s needs into a wonderfully effective campaign that connected us to our varied clientele–youth, parents, teachers, companies, funders. He pushed us to do the hard work necessary for his creative work: developing strategy, understanding our audience, simple brainstorming. ITEC’s “Is Your Brother a Robot?” campaign is a slice of pure Mike, at once witty, original, beautifully designed and, most important, effective at capturing who we are and communicating it powerfully. Exactly what we needed, and when we needed it.”

—Kirk Riley, Executive Director, Information Technology Empowerment Center

“Respected colleagues shared stories of Mike’s creative genius long before I met him. I thought it impossible for him to live up to the hype. Then, as a senior account planner at a full-service marketing agency, I found myself on his creative team. I can say with certainty that the depth, breadth, and quality of the consistently award-winning creative concepts Mike brings to life are in a class few inhabit. Beyond his elite work, Mike is fun, funny, a consumate professional, and seamlessly committed to the success of his clients. I would run, not walk, to my next chance to collaborate with him!”

—Catherine Hansford, Communications Specialist, Blue Cross/Blue Shield Of Michigan

“Mike is frankly one of the most brilliant creative people I have ever worked with. Not only is he truly creative, he also has a great ability to cut through the clutter of “too much information” to find the core essence of a message that will reach clients and consumers. He is truly driven to deliver outstanding creative that also delivers where it matters most — in the marketplace with the end consumer.”

—Randy Dean, Time Management Speaker, Trainer And Author
Brand Vision

“Mike Van Egeren is among the most creative and innovative people with whom I have had the opportunity to work. His work on a campaign for a workers compensation insurance company was able to make even that essential, but rather starchy and unapproachable business compelling and even fun. Our customers and business partners loved the results.”

—Bob Metzger, Automotive Industry Office, Michigan Economic Development Corporation

“Michael is the best writer I ever had the honor of working with. His balance between the “sell” required by the client and his instinct for creative comes naturally to him. He does it gracefully and with a bit of humor, but always with a laser-like focus on what has to be accomplished.”

—Robert Mitchell, Creative Director, Tucanos Brazilian Grill

“A great creative director needs to be able to adapt on the fly and still deliver, which is exactly what Mike was able to do for us. When the need for creative support was identified, there wasn’t much source material to work from. Mike returned a week after our kickoff meeting with three phenomenal ideas and actually developed a fourth campaign almost on the spot. It was fantastic to work with someone who was able to listen to my needs and create to suit them. If the opportunity arises, I’d definitely work with Mike again.”

—Jake Pechtel, Director Of Public Relations, Potter Park Zoo

“Michael is a totally out of the box creative genius, who comes up with ideas that sparkle, without losing sight of the strategic goals of his clients. His Pothole Hell Video, produced earlier this year for a coalition seeking more state transportation funds, caught fire on YouTube and helped push our initiative forward. It is extremely hilarious, yet communicates a serious message. Bravo to Michael!”

—Nancy Brown, Marketing Director, Michigan Infrastructure And Transportation Association








BUT ENOUGH ABOUT ME.
HERE’S YOU:



:: You love advertising. Sure, there are times when you’d rather be writing novels or teaching kids or canning crabs.
But when you think about it you can’t imagine doing anything else. And the novels? Well, who wants to sit still that long…

:: You’ve got a great sense of humor. That’s part of why you like the business. It’s fun, it’s funny. It’s the only industry
in the world that gives awards for immaturity.

:: You’re well-socialized, which is key, because a.) you’re a demonstrably imperfect person and b.) creative work is not a solo sport.

:: You’re a Godzilla Creative. Tight deadlines, heavy workloads—the things that should kill you only make you stronger.

:: You’ve got a lot of nerve. Clients tell you this from time to time, but in a good way. They like it. That’s why they pay you so much.

:: Oh, and you don’t hate to lose so much as you love love love to win.


If that sounds like you, give a shout. We’ll do well together.

Mike Van Egeren
200 River Place, Suite 7
Detroit, MI 48207
517.285.8225

RESUME
SET UP A CALL