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Most hardware-focused startups have only one chance to build a product that users will value, enjoy using, and adopt into their lives. If a user has difficulty using a new device or isn’t able to seamlessly integrate it into her life, chances are it will end up in the home ‘electronics graveyard’, banished to the closet or basement to […]
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We talk a lot about iteration here at Fictiv because it’s the foundation for lean hardware development and lean hardware development is the key to bringing successful hardware products to market. Iteration refers to the cyclic process of refining a design until you’ve achieved the established product requirements, outlined in your PRD (product requirements document). […]
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Every startup knows about accelerators, but not every startup knows how to read between the lines of an accelerator experience to transform those golden nuggets of expertise, resources, and connections that these organizations offer into a viable new brand. In this week’s Spotlight we share the story of Peeple, the smart caller ID for your front […]