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开发新产品并将其推向市场是一种大规模的事业,但它也推动了任何行业的进步。哈佛商业评论说“理想情况下,successful new product可以设定行业标准 - 标准 - 成为另一家公司的入门障碍 - 或开放至关重要的新市场。“

分开的两个小相机的图象和对称排列在浅兰的背景

当然,并不是每个产品都能速度行业那but every new project benefits from a considered, organized approach. It’s vitally important that all the working parts are managed equally so that nothing is overlooked in the process. It’s how you ensure that your project team is working together seamlessly so that the design, prototyping, engineering, and manufacturing phases are efficient and effective.

适当的新产品介绍(NPI)规划是有价值的,因为它创建了一个简洁的行动计划,可以从开始完成产品。成功的NPI提高了设计和实施过程的清晰度,同时允许您对所有阶段监控所有阶段并有效地管理业务的其他方面。

在本文中,我们将讨论设计和制造过程的每个阶段,以及如何思考的新产品介绍过程可以使您受益。

产品概念化

所有伟大的发明和新产品都以概念化或发展理念的概念阶段开头。这是在发生头脑风暴时,这个想法开始形成。

即使您只使用粗略的想法或简单的草图,也是开始计划的时间。概念化过程有两个简单的目标:确定哪些想法将工作并消除那些不利的想法。这就是'失败艰难和失败快速'的概念 - 你想讨论和审查你的概念,然后消除那些可能失败并专注于发展其他人的概念。

有铅笔图设计和尺寸的手在一张白色纸上的在一张白色桌上

大多数发明或新产品旨在解决现有问题。因此,您必须先清楚地识别和阐明需要解决的问题(理想情况下是一个解决方案的现有市场需求的问题),然后弄清楚如何解决它。

明确的问题陈述至关重要,因为它有助于将概念准确地塑造成肉体的设计。但是,在解决方案中定义问题并磨练只是NPI中的第一步。

研究与开发

When bringing a new product to market, extensive research is required to confirm market demand (aka are people are interested in this product). This stage is when you perform due diligence on your competitors in the space. One way to perform competitor research is to answer the following questions:

  1. 业内是否存在类似的产品?
  2. Does your product already exist in the market?
  3. 专利或其他IP妨碍您执行您的想法的能力吗?
  4. If your product already exists, what improvements or modifications to that product will differentiate it in the market?

接下来,您需要定义产品的功能是您的消费者的功能,并确定其购买周期的样子。

在您的研究方向设计和开发后。这是当您将概念化的想法缩小为初步设计时。您和您的团队将开始绘制项目的成本,包括所需的人力和与开发和测试相关的任何成本。

这样做意味着基于所需功能执行所需尺寸和材料选择的必要计算。这是探索哪些材料是制造产品和预算的最佳材料的时间。

此查询和评估过程是耗时的,可以乏味,但适当的研发产生了许多益处:

  • 较低的制造成本
  • Decreased risk of designing products too close to existing products or patents
  • Reduced testing and prototyping costs
  • 现有,类似产品的战略竞争优势

机械设计与造型

坐在计算机的工程师与cad讨论加工公差

机械设计/ CAD阶段是您将开始看到您的想法的位置。无论您是如何修改现有产品,都是通过完全新的设计从划痕开始的3D模型和2D工程图,您的设计可视化是凝固的。

Typically,Design for Manufacturing (DfM)is a key part of this step in the process. That means choosing the manufacturing processes for each component of the assembly:injection moldingCNC machining3D打印, 或者是其他东西。

Working with an experienced CNC machining vendor, like Fictiv, simplifies the DfM process. You can leverage their machining expertise to make design choices that efficiently use materials and generally optimize production time and costs. It also helps you design the quality assurance objectives used to validate the product.

And design validation and testing vary depending on the certification requirements and application of the product — it may range from physical testing such as stress or fatigue testing to theoretical testing using software to do finite element analysis. Once data is collected from the testing, further optimizations and design modifications are informed by the results.

Prototype Manufacturing

The manufacturing process generally begins with prototypes and samples. Design and manufacturing engineers should work closely together during the prototyping phase to efficiently work out any issues. Issues may require a structured change process to be followed (such as DfM or formal design change request from the customer).

多个智能手机案例设计原型由象牙塑料制成在一张白色桌上

完成后,必须检查原型以确保它们满足质量控制要求。然后测试,以确保它们符合设计的标准。

如果产品通过所有必要的测试,那么您搬到中型制造或桥梁生产。The product may also need to undergo more extensive quality inspection.

In many industries, bridge production is the last step prior to full-scale production. For others, further testing and customer feedback, as well as customer-directed design optimization or designer and engineer observation are required before moving to production. For example, aerospace components typically undergo extensiveFAA所需的测试在组件可以进行认证和制造之前。

生产水平制造

全规模生产通常是NPI的最终阶段。这是在完成任何后处理或次要操作并且您的产品被组装。

汽车生产线的图像
照片由Carlos Aranda On Unsplash

生产级生产设施中生产的产品通常也经过设计过程中定义了更严格的最终检查和质量检查。对于航空航天零件,有些产品需要在内部3RD.在生产中发布前的派对测试或检查。部署到生产通常意味着设计工程师将该项目完全递给制造工程师或其生产合作伙伴,如虚构。

结论

既然你知道新产品介绍过程看起来像什么,你知道它有多挑战。使用本指南,您可以创建一个适用于您的过程,但请记住,与经验丰富的制造合作伙伴有优势。与数字制造公司合作,可以让专家帮助精心帮助优化您的设计,并确保制造过程将顺利进行。

FICTIV的经验丰富和知识渊博的合作伙伴网络可以为您提供所需的精确零件,使您的下一个新产品成功。你需要做的就是create an account和upload your part, and you can get an instant quote with free DfM feedback today!